VUSE Digital Vapor Cigarette – The Review

VUSE Digital Vapor Cigarette – The Review


RJ Reynolds VUSE Review by Spinfuel eMagazineVUSE, an e cigarette from R.J. Reynolds Vapor Company, is being test marketed in a couple of states around the country. Unfortunately for Spinfuel eMagazine, they are not available anywhere near us. Fortunately for us the vape community, and in particular our readers that access Spinfuel eMagazine through our Facebook page, are spread all over the country, and then some.

Within 12 hours of posting on our Facebook Timeline that we were interested in reviewing the VUSE, Greg Robinson informed us that they were sold in his town and would gladly pick up a couple of them and send them our way. In fact, when the package arrived just a couple of days later Greg had sent us an additional VUSE at his own expense. Do we have a great community of Vapers or what? Thank you Greg for making this review possible. (Can I get a nice round of applause for Greg Robinson please?)


The VUSE is the first foray into electronic cigarettes from the behemoth that is RJ Reynolds, out of Winston-Salem, North Carolina. Technically, the company is an offshoot, or subsidiary of RJ Reynolds called RY Reynolds Vapor Company, and its creation is for RJ Reynolds to begin to enter the electronic cigarette market, now a multi-billion dollar enterprise and growing exponentially.

RJ Reynolds Vapor Company says the Vuse will sell for around $10 each when it goes nationwide; we (Greg and Spinfuel) paid $15 each for them from a reseller in North Carolina. For the sake of the review I am going to evaluate the product as if they were priced at $10 rather than the $15 we paid.

VUSE – What It Is

VUSE battery is powered by what RY Reynolds calls ‘Smart Technology’ which is supposedly designed to monitor and regulate the power, heat and cartomizer performance so that each drag or puff is a ‘perfect’ each time.

With this Smart Technology RY Reynolds hope to give its customers the best vaping experience they’ve ever had with an electronic cigarette. Below I’ll give you my impression of this ‘Smart Technology’ in action and whether or not RJ Reynolds is onto something.

American Made

The VUSE was designed and is assembled right here in the US. After seeing, holding, and using the VUSE it is easy to see that the product is several quality steps above other disposables, no doubt due to the fact that it is made in the US.

The VUSE disposable is packaged in a blister pack, with a plastic cap over the tip and wrapped securely around the air hole on the side. Once you remove that wrap the electronic cigarette comes to life and can be used simply by taking a drag.  Note* We’ve seen the photos on the Internet of the plastic boxes containing the VUSE, but the ones we received were simple ‘cards’ with a VUSE sealed in the blister plastic.

It is a heavy disposable, made of metal, and you will no doubt feel a bit guilty about tossing it in the trash when you’ve depleted it. It is far from being biodegradable. I feel that way about every cartomizer, clearomizer, and bottle of eLiquid I throw away, but these attractive disposables just look too good to toss in the trash. I hope they begin a recycling program at some point.


Flavor – Excellent

After removing the VUSE from its blister pack, removing the cap and stripping off the sticky paper covering the air hole I took my first, long drag. I wasn’t expecting much in the way of vapor, throat hit, or even taste from the VUSE but as it turns out, from the first drag to the last it was an amazing experience for a disposable e-cigarette, ah hell, it was a terrific vape for any kind of e-cigarette.

The ‘flavor’ of VUSE is, without a doubt, the best tasting flavor to come out of a disposable in like, forever. It tastes a bit like tobacco with hints of chocolate and caramel notes. It is a sophisticated flavor that sets a new standard for disposable tobacco-flavored e-cigarettes. I found myself wishing the eLiquid used in the VUSE was available in bottles so that I could fill my own cartomizers and clearomizers. I can safely say that I’ve never said that about any other disposable e-cigarette.

After passing the VUSE (making sure to count every puff) around the office everyone agreed that as far as disposable e-cigarettes go the VUSE was the best tasting one they’ve have had.


The VUSE is no slacker in the vapor department either. With just a 3-5 second drag I got an enormous amount of vapor from each pull. It outperformed every disposable e-cigarette I’ve had in the past, and whether or not that so-called ‘Smart Technology’ actually makes a difference or is just public relations double-speak, all I can say is that every puff was just as good as the last. I couldn’t help myself from walking around the office uttering under my breath things like “Wow”, “I love this thing”, and “This is the future right here”… Yes, I was blown away by the incredible flavor, vapor, throat hit, and consistency… until….


…. It died… exactly 97 puffs in… 97 puffs in less than two and a half hours.

Disappoint Then…Realization

What a truly disappointing experience. I really wanted this thing to work. Hell, I even considered, briefly, that if it lasted as long as they claimed, that I might pick up a case of them each month and make the switch permanent. Only now, realizing it would take 3 or 4 VUSE e-cigarettes to get me through the day, it was just another disposable failure.

Disposable e-Cigarettes – A Reality

Since I had two VUSE e-cigs I decided to hold off using the other one for a day or so. I wanted to think about the implications of the 97 puffs, how I vaped it, and why all disposable e-cigarettes ultimately fail to meet my expectations.

It took a while, but when the truth about disposables flashed through my mind I knew I had stumbled on to the truth of the whole disposable category and how I had been judging against the wrong criteria.

The Missing Link

There is something, some truth that is spoken about in e-cigarette forums dozens, maybe hundreds, of times a day that for the most part all Vapers know to be true but others, non-Vapers, do not know. It is this; Vapers vape a lot more than smokers smoke.

We all know this to be true. Hell, if I counted the number of puffs/drags I take everyday from my e-cigarette and applied that number to tobacco cigarettes I would be in the category of a “4+ packs a day” smoker.

I’m a chain Vaper, like tens of thousands of others, I vape all the time. Why not? It’s safe. Harmless even. Hell, maybe even beneficial to lung health. And cheap. There isn’t a single reason that I can see for not vaping anytime I have the urge. I call it ‘pacify vaping’ and since I first used the term several months ago I’ve heard from hundreds of people, all telling me that they too ‘pacify vape’.

That’s the ‘disconnect’ for disposable e-cigarettes.

The Disposable e-Cigarette is Not For Pacify Vapers

Before opening the 2nd Vuse I made the decision to treat this one differently. I love vaping, and I believe that there is nothing inherently unsafe with vaping, so I didn’t want to change my vaping habits to evaluate this 2nd Vuse. But I also wanted to give the VUSE an honest shot.

When I smoked I was a pack a day smoker, meaning that 20 normal filtered cigarettes would last me 24 hours, I never smoked when I got up in the morning; I always waited until I had had a cup of coffee or two, until I was fully awake, dressed for work, out the door. A typical tobacco cigarette used to take me about 7 minutes to finish; afterwards I’d put it out in the ashtray and carry on with my day. It wasn’t until an hour or more that I would want another one. But, as a Vaper it’s more like 7 minutes out of an hour where I don’t vape, 53 minutes are spent vaping. In order to properly judge a disposable I had to flip that around and treat the disposable as I did tobacco cigarettes. Because the makers of disposable e-cigarettes believe that’s how Vapers vape. And they do, in the beginning.

New Vapers

For maybe a month a new Vaper will attempt to maintain the same schedule that they had when they smoked. At first the e-cigarette will get picked up and vaped for 5-8 minutes, put down and then left alone for an hour or more. Heavy smokers notwithstanding, in the beginning vaping provided a similar experience. It’s when a Vaper moves forward into larger batteries, increased eLiquid capacity, and so on that vaping gets kicked up a notch and before long it’s nearly a constant habit. And it’s something many of us don’t like to admit.

VUSE Digital Vapor Cigarette – The ReviewWhen a company like RJ Reynolds develops a product like the VUSE they do so based on the smoking habits of current smokers (they have mountains of data on smokers), not the vaping habits of current Vapers. People like me, people that pacify vape, or people that use larger batteries and 5ML clearomizers; we’re not the target audience for disposable e-cigarettes. I’m the wrong person to review a product like the VUSE, unless I am willing to put myself into the shoes of a smoker and not a 2+ years Vaper. So that’s what I did.


This time I decided I would apply my old pack-a-day habit to the VUSE, and in between I would vape with my personal hardware and eLiquid. I would pick up the VUSE, vape leisurely for 7 minutes or so, put it away and go back to work. I wouldn’t touch it again for at least an hour, sometimes two hours, depending on what I was doing and how I would have handled that task when I smoked. Instead, I picked up my personal e-cigarette and vaped like I usually do. It didn’t take long to realize that all this time I had misjudged disposable e-cigarettes. The VUSE wound up taking me through a little more than a day of vaping, or about as long as a pack of cigarettes would last me.

When evaluated this way, as a smoker vaping his or her first e-cigarette, the results were drastically better. The VUSE works as advertised, when used as advertised.

Kicking The Habit With A VUSE

I would highly recommend the VUSE as a smoker’s first experience with electronic cigarettes. It’s the best tasting disposable out there, the vapor is every bit as voluminous as cigarette smoke, and it satisfies like a real cigarette.

I would be willing to bet that most smokers, given the chance, would dump their cigarettes if they could replace them with a product like the VUSE. However, at $10 each it’s going to be a hard sale.

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About The Author

Team Spinfuel is a group of passionate vapers that bring you honest, in-depth reviews and commentary on products, services, and the legal and political ramifications on vaping and ecigarettes. Julia Hartely-Barnes, Tom McBride, Jason Little, Tony Brittan, Nick Bessette and Keira Hartley-Barnes make up the editorial team (video and written) , along with John Manzione, our Publisher, and talented contributors like Mark Benson. Email any of the writers at admin AT, or just ask for their email address.

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  1. Mig

    First things first: Vuse is not a true disposable. The battery is rechargeable and the starter pack, called the Solo, comes with a USB charger. It’s more of a hybrid where the cartridge is sealed and disposable.

    I just made the switch to Vuse over the weekend. I was smoking about 10-12 traditional cigarettes a day before this and had tried Blu, Njoy, and refillable KangerTech vaporizers in the past. The cartridge lasted just as long as advertised (6pm Saturday to 12pm Monday) and the battery died soon after. It takes about 3 hours to fully charge from a USB port on my desktop. The Vuse is the Bic lighter of e-cigarettes: simple, cheap, inconspicuous, and perfectly consistent. Consistency is what separates good products and great products.

    I’m in support of big tobacco in this and their desire to regulate the e-cig industry. I don’t want to vape some unregulated liquid made by an unknown manufacturer using unknown chemicals. Big tobacco might do the same, but at least they are strictly regulated. As a chemical engineer (the kind of people trained to design and manufacture things like alcohol, cigarettes, and pharmaceuticals), I just don’t trust the typical mom and pop shop to make a safe product. There are just too many variables and dangers.

    I have always been opposed to indoor smoking and that keeps me from pacify vaping. I have a very addictive personality.

    RJR also offers a recycling program for cartridges for those of you worried about waste. The plastic case is simply the blister pack card with a USB charger underneath. I’m thinking Greg just took them out to make shipping a bit easier and cheaper. At $10 for the starter pack and $3 per cartridge, it’s only about half the price – or less – of traditional cigarettes.

    1. Team Spinfuel

      This review was written and published long before the VUSE rechargeable was on the market. This review concerns only their VUSE disposable. I’m happy you’re happy with your VUSE Rechargeable, for some its enough to stay off tobacco completely, for others its not. Thanks for your comment! – John M

  2. Johnathan

    I have seen the words “chain vape” to much. It just isn’t something you want to do. You don’t want to increase the habit and addiction. I know it’s easy to keep puffing and get a big nicotine calm but no just no stop now. And be conscious when to stop sucking on the thing. Remember any oral fixation is relative to breast feeding so think about that long n hard next time you want to vape all day. Vuse sucks but taste better than blue. Safety? No you don’t know it’s safe. Vapor makes u think water but it’s oil.

  3. Connie

    I just got the Vuse for free, RJ sent me coupon to try. I got the menthol, and am enjoying it. I used to smoke up to a pack a day, but I hadn’t smoked in a couple years, and was interested in trying vape.. This is NOT disposable. I’m sure I’m not the first person to say that, but I did not read all the other comments. The initial cartridge lasted me 5 days.. I wasn’t puffing on it continuously, as you must have been if it only lasted you a couple hours???????? They say each cartridge is like 2 packs of cigarettes.. Now tonight, my battery quit for the first time. I only have the USB charger, so I hooked it up. I don’t want to leave it on overnight, but it has been on over an hour, and is not done, and I don’t know how long it will take, or if it will mess it up if I take it off before a full charge? I tried to find info on that on Vuse site, but only found a 2 page frequent question document that didn’t cover that info. Before I picked up my free Vuse I looked on youtube for reviews, and I saw some that said the taste of these was terrible, but I agree with you, I am pretty satisfied with it, BUT, I think I am going to look into getting 0% nicotine cartridges. I like smoking and the flavor, but don’t want the nicotine..

    1. SBernard

      I just called the VUSE’s toll fee number and the lady that answered told me that a fully depleted battery could take up to 8 hours to charge.

  4. thebonesauce

    I’m a pack a day smoker, been dabbling with e-cigs for a few years now. Originally had a Blu rechargeable pack and a Volcano rechargeable pack, both died after I stopped using them and they sat at my parents house. I really have no interest in these kinds of things, but I got two coupons in the mail. Free Vuse Solo and a free pack of cartridges. I decided to seize the opportunity and found the one gas station within like 20 miles that carries them.

    So I got my Vuse solo and my menthol cartridges. For someone who smokes what you guys call analog cigarettes quite often, Vuse is pretty fucking great. The vapor is plentiful, it tastes pretty good. The battery lasts a good while, it’s rechargeable (which is amazing considering it’s priced like a disposable)… In fact, the life of the cartridge is the only complaint I have against Vuse. It’s claim that it lasts as long as a pack of smokes may or may not hold water; I try to only take like 5-7 puffs and then put it away for an hour or two, but sometimes I’ll just chain puff without even realizing it. The cartridge that came with the Solo was crap, I got it around 7pm, and after puffing on it on and off, by 1am it was dead. So I put in a new cartridge and I’m gonna keep track of exactly how many puffs I can get out of one of these things.

    Excellent review though. Here’s hoping you review the newer rechargeable… As I’m typing this, a Vuse commercial on TV. Frankly, I’m amazed they’re actually allowed to advertise a tobacco product on television. Hahaha

  5. Brian

    I’m wonder if your sample was preproduction? The Vuse solo found in retailers is not a disposable. It is a rechargeable with disposable cartridges that last as long as a pack of cigarettes. Actually, each cartridge lasts about half a day longer than a pack usually lasted me.
    The battery charge usually lasts the same but it put it on the charger each night so have only seen the low power indicator once, to see it happen.
    Great price, great life, great taste (for the regular…menthol is eww). A total win.

  6. Kelly Michaels

    I’ve been using the Vuse for almost 6 weeks now. As much as I love it, I spend more using it, than I did smoking. I was a pack a day smoker, and with the Vuse, I easily go through 2 cartridges a say, sometimes a third. I do get coupons in the mail for Vuse, and they help, but Vuse can be an expensive habit. I’m one of those people who ” pacify vape “.

    1. blocks

      If you’ve been vaping for 6 weeks it’s time to get a real PV (personal vaporizer) and buy e-liquid by the bottle. That is when vaping becomes a financial boon, and much more satisfying. I loved Blue cigs at first, but if I vape one now it is disgusting and weak compared to my bigger vapes. $20 and I can chain cape for 2 weeks, just charging once a day.

  7. James Wilson

    I had to stop reading after you kept saying disposable over and over. This is not a disposable e-cig. You can buy new cartridge for it. In indiana they are about 6 something for pack of 2. Decent price for the most part. You can also recharge this. Your solo should have come with a USB charger. Mine did.

    1. Team Spinfuel

      James, I assure you that the original VUSE was indeed a disposable. This review is almost a year old, and we still have one unopened in the stockroom. The one you’ve seen is obviously the newer model. Look here: .. Thank you for commenting :) we are hoping to be able to review any later models of the VUSE and other Big Tobacco brands that come out. – Dave

    2. blocks

      In no way whatsoever is a 2 pack for $6 a decent price my friend! A $15 bottle of liquid can fill, like, 40 of those cartridges. Keep your eyes open everyone. You will learn that Big Toby isn’t suddenly a good friend.

  8. Tim

    I know this article is a bit old, but FYI….

    I am new to vaping. I just bought a Vuse Solo today. It included the power/tube, 1 cartridge, and a usb charger that all came in a plastic case for $9.99. This is a reusable unit where you can just put on a new cartridge. The cartridges sell 2 for $5.99 in original or menthol.

  9. Richard Duncan aka tick22

    here is a nice round of applause for Greg Robinson.
    clap, clap, clap……..

    First off as you see in comments you will have different ops. Some pro and some against. Me, myself, I don’t trust RJ or any tobacco company. I trust them as much as I do the Government. NOT AT ALL. But to me, if a smoker can quit by using these, great, Stop smoking please. I am like you in a way. I vape like I smoked, alot!!! Call it whatever you want, that is just me. I enjoyed smoking and now I enjoy Vaping. . Hopefully Atticus
    stops smoking and lives habit free of both. He did sound like alot of people that support anything Government or Big Business tell them, I hope I just got the wrong vibe, if so, I am sorry. Nice review and for a bit I thought you were going to endorse The product. Not a bad thing but then, it does have to last alot longer to be anything but a cash cow for them. When it lasts a day, I will maybe think, it is to help smokers become nonsmokers. As it is, it’s just a replacement for analogs and cont money flow…

  10. Atticus

    Dude….CHILL. Rage on, but I switched to VUSE after smoking two packs a day and now I’m down to smoking my VUSE two to three times a day. Your major worry is with the tobacco institution, but I don’t give a rat’s arse about that. I want to quit smoking, period. I tried vaping and expensive vaping delivery systems but this ten dollar device enabled me to quit smoking PERIOD. This little item ROCKS. I’m down to using it about four times a day and it packs a punch. Rage on, against DA MAN. The bottom line is that we want to stop smoking for ourselves. It has nothing to do with the machine. We made our choices. We suffer the consequence. It’s our fault. This item is the best thing to stop smoking I have experienced YET.

  11. Mike

    Nice review. You may want to consider editing it though – the unit I have is fully rechargable and the only thing to be thrown away is the plastic part that your lips touch. They also offer a free recycling program so you don’t have to trash them. Mine has lasted over a week without a recharge – but then again I’m not a pack-a-day smoker.


  12. C

    I smoked analog cigarettes for 25 years, switched to vaping 2+ years ago and I will NEVER give another dime to Big Tobacco! As far as I’m concerned, they’re just scared that when the current smokers all die off, their cash cow will die with them. I would never trust them not add addictive chemicals that are not necessary, which we should all know they did with analogs. I wonder if this occurred to the reviewer in the article?
    I make my own joose and use good hardware – better for me ( I know exactly what I’m vaping) and better for the environment (almost no waste – real e-cig batteries are recyclable and the only thing I throw away are worn out tanks, which can last 6 months or more). I can see the value of getting smokers to try e-cigs, but I hope they progress to a more economical and environmentally friendly set up.
    The only good thing I can see about Big Tobacco being in the e-cig market is being able to use their “influence” (cash) to keep e-cigs from being regulated out of the market. But on the down side they’ll likely drive the mom-and-pop juice and hardware re-sellers out of business which is a shame because in my experience they are mainly people who view their businesses as a way to share something that promotes better health and really works to help many get off of the coffin…

  13. Ted

    Oustanding review! This is something I would steer my smoking friends to as the best first shot to having them switch from smoking to vaping.

  14. Amanda

    A very well written & open-minded review, Tom. Nicely done! :) OH, & kudos to Greg Robinson! ((thumbs-up!)) I’m sure he sent those, with zero intention or desire even, for recognition. That being said, kudos to you too, Spinfuel- for being sure to mention him. Not just for the acknowledgement itself, but more the appreciation shown; I’m sure means a lot. Kindness & consideration, go a LONG way.. esp. these days! ;) It’s the little things, ya know. Happy vaping!


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